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Apple TV

ApplicationApple Inc.

Dem still dey call am apple tv windows, apple tv+ windows

Apple Inc.System

The Microsoft Store app for Apple TV+ and Apple rentals on top Windows. The process na AppleTV.exe. E no be iTunes.

Wetin you need know

Apple TV na the video Store app. iTunes na the leftover library client.

AppleTV.exe dey play TV+ and Apple rentals. iTunes.exe no be the daily video client again after Apple split the Windows apps.

Wetin e be?
Store app for Apple TV+ and rentals
E be iTunes?
No. iTunes.exe na different leftover client
Where to get am?
Microsoft Store
Feex tok say
If the show dey on top Apple TV+, I go open the Store Apple TV app. I no go open iTunes for that kind work, and I no go call am Films & TV.

Wetin be Apple TV?

Apple TV for Windows na Apple Store client for TV+ and video purchases. The process na AppleTV.exe.

If you never use am before

If you dey pay for Apple TV+ or you dey rent movies with Apple ID, na this Store video app for Windows you need. Download am from the Microsoft Store listing wey Apple publish. Sign in with the Apple ID. E no be iTunes. iTunes.exe na the leftover library client. Apple Music na the music Store app. This window na AppleTV.exe.

Wetin dem dey use am for?

Apple TV+ catalog

Stream shows on top TV+ plan. iTunes no longer be the daily video window wey Apple want on top Windows.

Rentals and purchases

Play Apple video wey you don already buy. Films & TV no fit see Apple ID locker.

Library leftovers wey Apple move come here

Movies wey dem use to keep inside iTunes don belong to this app once you install the three split apps.

Na who e dey for?

  • People wey already dey pay for Apple TV+
  • Users wey get Apple movie purchases on top Apple ID
  • Anybody wey no suppose install iTunes just to watch TV+

Current status

Apple TV (2021) na current video streaming from Apple Inc.. The vendor still dey point Windows users go https://apps.microsoft.com/detail/9nm4t8b9jqz1.

How old e be?

Apple release the Windows Apple TV app for early 2020s as part of how dem take split iTunes. TV+ self launch for 2019. Any 2010 “buy the show in iTunes” article na the old one-app setup.

Versions

Major channels first. Exact build numbers no dey all verified here.

Microsoft Store

System requirements

Values dey follow wetin di publisher release publicly. Workload still dey change di real need.

Minimum

Minimum system requirements
Operating system Windows 10 or Windows 11 on top x86-64 PC, according to Apple Windows app notes
RAM 4 GB class machines dey run the app. Downloads need disk space

Resource profile

GPU demand
Hardware decode on top 4K titles
Network demand
Streaming

Installed processes

Dese executables belong to dis product when e dey installed.

Installed processes
AppleTV.exe Main Windows executable

Startup components

The Store app fit reopen if you allow am. That one no be iTunes Helper.

File locations

Common Apple TV locations
Typical install C:\Program Files\WindowsApps\AppleInc.AppleTVWin_*\

File formats

streamed Apple TV+ videoApple rentals and purchases

Common wahala dem

People dey open iTunes for TV+

Apple Windows article dey point video go this Store app. iTunes na for leftover podcasts and similar jobs.

Title dey miss for wrong region

TV+ catalogs dey different. That one na Apple ID storefront issue, no be codec pack.

How to get unstuck

Install from the Microsoft Store listing wey Apple name

Package 9NM4T8B9JQZ1 na the normal Store id. Random AppleTV setup.exe na scam.

Sign in with the Apple ID wey hold the TV+

Different Apple ID go show empty. Repair the Store app before you reinstall Windows.

Confirm AppleTV.exe, no be iTunes.exe

Open file location. WindowsApps Apple TV na this product. Program Files\iTunes na the older client.

Alternatives

Use iTunes only for leftover library jobs. Films & TV na for Microsoft Store movies. VLC na for local files wey you already get.

Official help and downloads

Start with di vendor. Random exe sites no be support channel.

Official contacts
Download apps.microsoft.com/detail/9nm4t8b9jqz1 Official installer or vendor page
Help support.apple.com/tv Vendor support
Official site apps.microsoft.com/detail/9nm4t8b9jqz1 Start here, no be random exe host

Related hardware

Screen and working network. 4K streams need capable GPU decode path, according to Apple playback notes.

Technical details

Technical details

Vendor version numbers dey change. Dis article no pin down any build.

Sources and verification

Recorded source label: August 2026. Dis label no establish independent verification. How we dey do research.

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